A simple 4-Step
Journey

01. Uncovering Your Uniqueness

Before production begins, we take the time to understand your personal and business brands, audience and goals. This is about uncovering what makes you unique and translating that into a strong podcast identity.


  • Discovery: We listen to your personal and business story, values and objectives.
  • Research: We analyse your industry, audience demographics and competitor landscape to pinpoint gaps, trends and opportunities.
  • Creative Planning: Together we decide on your show format (interview, solo, panel), episode length, and core themes — plus we map out your content framework.
  • Branding Elements: We collaborate on show naming, artwork, sonic branding and storytelling frameworks that will make your podcast memorable.

02. Building the Foundation

With your identity in place, we lay the groundwork for smooth production and bring your show to life.

 

  • Pre-Production: We help with guest selection, content organisation and script development to ensure every episode is set up for success.
  • Setup & Gear: We recommend and configure the right recording equipment and platforms (remote or studio).
  • Coaching: Need help sounding confident? We provide coaching to refine your voice, presentation and delivery.
  • Production: We handle high-quality recording of audio and video, and create custom intros/outros, apply sound design and ensure your brand identity shines through.
  • Post-Production: Our editors polish every detail, including mixing, mastering, noise removal and quality enhancements, so your episodes are world-class and engaging.

03. Growing Your Show

Publishing is just the start, growth comes next. We grow your podcast through numerous approaches and tools, including the following:

 

  • Distribution: We publish your episodes across all major platforms (Spotify, Apple, YouTube, etc.), with metadata optimised for discovery.
  • Promotion & Repurposing: We create social snippets, audiograms, reels and blog articles to extend your reach across LinkedIn, YouTube Shorts and beyond.
  • Marketing Strategy: Tailored campaigns, from PR to paid ads, help you expand listenership and awareness.

04. Continuous Improvement

Every podcast should evolve. We deliver regular analytics reports that track performance and listener behaviour, giving you the insights you need to grow. This step includes various actions, including the following:


  • See which episodes resonate most.
  • Understand your audience’s content preferences.
  • Refine your format and topics to double down on what works.

Want to start your podcast? Reach out now!

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